You can use a social media monitoring service to collect and track mentions of your brand as well as relevant keywords and hashtags from across social sources, which may include social media platforms, discussion forums, blogs, online reviews, and news media. A social monitoring tool can help you aggregate data and metrics from various platforms and sites and filter out the noise to find the information you need.
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About the Author: Carmen Yeung
As a marketing associate at Synthesio, Carmen creates content related to social intelligence and marketing by making connections between Synthesio's software and real-world applications. She also works to monitor and optimize Synthesio's social platforms. Outside of work, she enjoys reading, dabbling in art, and spending time with family and friends.