You can use social media listening tools to find out what platforms your competitors are most active on, the type of content and how frequently they post, what type of content gives them the most engagement, what their audience talks about, and more. You can also compare and track your Share of Voice, Share of Engagement, Social Reputation Score*, and other metrics useful for competitive benchmarking.
*A proprietary Synthesio metric
Share This Story, Choose Your Platform!
About the Author: Carmen Yeung
As a marketing associate at Synthesio, Carmen creates content related to social intelligence and marketing by making connections between Synthesio's software and real-world applications. She also works to monitor and optimize Synthesio's social platforms. Outside of work, she enjoys reading, dabbling in art, and spending time with family and friends.