These can be used to inform overall marketing strategies including brand messaging and product positioning as well as day-to-day marketing operations such as content development, media buying, event sponsorships, and more. In addition to helping you create relevant targeted content, insights about your client base or a specific group of consumers can be used to improve your products and services and optimize the performance of your customer care efforts.
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About the Author: Carmen Yeung
As a marketing associate at Synthesio, Carmen creates content related to social intelligence and marketing by making connections between Synthesio's software and real-world applications. She also works to monitor and optimize Synthesio's social platforms. Outside of work, she enjoys reading, dabbling in art, and spending time with family and friends.