You can use them to fuel strategic decision making across your organization. They can be used to better understand your customers and target audience(s) for marketing campaigns, create more engaging and appealing content, evolve your social media and marketing strategies, improve your products and services, discover new markets or gaps in existing markets, and boost the ROI of your marketing campaigns.
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About the Author: Carmen Yeung
As a marketing associate at Synthesio, Carmen creates content related to social intelligence and marketing by making connections between Synthesio's software and real-world applications. She also works to monitor and optimize Synthesio's social platforms. Outside of work, she enjoys reading, dabbling in art, and spending time with family and friends.