First, you choose the social sources you want to monitor as well as relevant keywords, such as your brand name and the names of your products. Then, you set up alerts, if your social listening tool offers it. On a day-to-day basis or when a project requires it, you can then leverage social analytics tools to get useful insights around your customers, brand health, competitors, marketing campaigns, up-and-coming trends, and more.
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About the Author: Carmen Yeung
As a marketing associate at Synthesio, Carmen creates content related to social intelligence and marketing by making connections between Synthesio's software and real-world applications. She also works to monitor and optimize Synthesio's social platforms. Outside of work, she enjoys reading, dabbling in art, and spending time with family and friends.