You can use it to measure and track brand health, assess the effectiveness of your marketing campaigns, evaluate the impact of influencers, identify and profile your target audience, and improve your marketing ROI. You can also monitor and manage your brand’s online reputation, obtain valuable consumer insights, deliver faster social customer service, gather competitive intelligence, and carry out market research more efficiently.
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About the Author: Carmen Yeung
As a marketing associate at Synthesio, Carmen creates content related to social intelligence and marketing by making connections between Synthesio's software and real-world applications. She also works to monitor and optimize Synthesio's social platforms. Outside of work, she enjoys reading, dabbling in art, and spending time with family and friends.