You can use it to measure and improve the effectiveness of online ad campaigns, find your target audience for social media marketing campaigns, monitor and manage your brand’s online reputation, obtain useful consumer insights, deliver more responsive customer care on social channels, expedite market research efforts, and monitor and analyze your competitors’ social media activity.
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As a marketing associate at Synthesio, Carmen creates content related to social intelligence and marketing by making connections between Synthesio's software and real-world applications. She also works to monitor and optimize Synthesio's social platforms. Outside of work, she enjoys reading, dabbling in art, and spending time with family and friends.