How does social listening work?
Social listening is carried out by actively monitoring social media conversations, mainstream news sites, blogs, forums, and other user-generated content online. Software is used to capture mentions of an organization, the organization’s competitors, and other topics of interest to an organization. Social listening may also involve gathering of other types of consumer data such as online behavior.
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As a marketing associate at Synthesio, Carmen creates content related to social intelligence and marketing by making connections between Synthesio's software and real-world applications. She also works to monitor and optimize Synthesio's social platforms. Outside of work, she enjoys reading, dabbling in art, and spending time with family and friends.