It helps you refine your social media strategy, boost your engagement and reach on social channels, better understand your customers, create more engaging targeted content, improve the performance of your ad campaigns, mitigate the impact of crises, create better products and services, and provide more responsive customer support on social media platforms.
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About the Author: Carmen Yeung
As a marketing associate at Synthesio, Carmen creates content related to social intelligence and marketing by making connections between Synthesio's software and real-world applications. She also works to monitor and optimize Synthesio's social platforms. Outside of work, she enjoys reading, dabbling in art, and spending time with family and friends.