Social media listening software is used to collect account-level and post-level metrics for multiple accounts from across social networks and gather and aggregate mentions of specified terms, which may include a brand name or the name of a product, from across platforms and sites where user-generated content is published. Social media analytics is then applied to the data, helping users find meaningful patterns, trends, and insights faster.
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About the Author: Carmen Yeung
As a marketing associate at Synthesio, Carmen creates content related to social intelligence and marketing by making connections between Synthesio's software and real-world applications. She also works to monitor and optimize Synthesio's social platforms. Outside of work, she enjoys reading, dabbling in art, and spending time with family and friends.