Firms can use a social media monitoring service to find and track conversations about their brand, their products, and other relevant topics on social networks, blogs, forums, and customer review sites. By automatically searching for and gathering mentions of your organization’s name and other keywords from across the social web, a social media monitoring tool can help you obtain honest feedback from your customers as well as gather key metrics used to assess the impact of your social media initiatives.
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About the Author: Carmen Yeung
As a marketing associate at Synthesio, Carmen creates content related to social intelligence and marketing by making connections between Synthesio's software and real-world applications. She also works to monitor and optimize Synthesio's social platforms. Outside of work, she enjoys reading, dabbling in art, and spending time with family and friends.