Software applications are used to collect engagement, reach, and other important metrics from across social networks, enabling organizations to monitor multiple accounts from one centralized platform. The technology is also used to gather and aggregate mentions of specified keywords from across the social web, from social networking services, microblogging sites, discussion forums, online reviews, and many other sources.
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About the Author: Carmen Yeung
As a marketing associate at Synthesio, Carmen creates content related to social intelligence and marketing by making connections between Synthesio's software and real-world applications. She also works to monitor and optimize Synthesio's social platforms. Outside of work, she enjoys reading, dabbling in art, and spending time with family and friends.