It is currently used by popular social networking services to recognize faces in photos, target users with advertising, and curate feeds, or serve the most relevant content to users. It is used to analyze and extract useful insights from social media data and improve audience targeting on social channels. AI is now used for audience analysis, sentiment analysis, topic clustering, image recognition, competitor analysis, and trend analysis.
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About the Author: Carmen Yeung
As a marketing associate at Synthesio, Carmen creates content related to social intelligence and marketing by making connections between Synthesio's software and real-world applications. She also works to monitor and optimize Synthesio's social platforms. Outside of work, she enjoys reading, dabbling in art, and spending time with family and friends.