Organizations can use free online tools, automated tools, or managed services to track and gather mentions of specified keywords—a company name, product feature, or competitor’s name, for example—from across print, radio, broadcast, and social media sources.
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About the Author: Carmen Yeung
As a marketing associate at Synthesio, Carmen creates content related to social intelligence and marketing by making connections between Synthesio's software and real-world applications. She also works to monitor and optimize Synthesio's social platforms. Outside of work, she enjoys reading, dabbling in art, and spending time with family and friends.