It is useful for processing millions of conversations quickly—to analyze survey responses, posts on social media, customer reviews, blog articles, discussions on forums, and customer support chats—for market research, customer service, marketing, PR, and political campaigns. It is a powerful technology that can be used to extract meaningful insights from social media data and assist organizations in gauging public opinion about a certain topic or keyword.
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About the Author: Carmen Yeung
As a marketing associate at Synthesio, Carmen creates content related to social intelligence and marketing by making connections between Synthesio's software and real-world applications. She also works to monitor and optimize Synthesio's social platforms. Outside of work, she enjoys reading, dabbling in art, and spending time with family and friends.