How you define success on social media will depend on your business objectives and your team’s social media goals, but one way of evaluating the success of social media efforts is to use KPIs. KPIs can help you evaluate the progress you’re making towards achieving certain goals. By using social listening tools to track KPIs that align with your specific goals for social media and key business objectives, you can better understand if your efforts are actually paying off or not.
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About the Author: Carmen Yeung
As a marketing associate at Synthesio, Carmen creates content related to social intelligence and marketing by making connections between Synthesio's software and real-world applications. She also works to monitor and optimize Synthesio's social platforms. Outside of work, she enjoys reading, dabbling in art, and spending time with family and friends.