These reflect the underlying values, desires, beliefs, and concerns that affect how people consume—that drive consumers to support or avoid certain brands and organizations and purchase specific products and services.
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As a marketing associate at Synthesio, Carmen creates content related to social intelligence and marketing by making connections between Synthesio's software and real-world applications. She also works to monitor and optimize Synthesio's social platforms. Outside of work, she enjoys reading, dabbling in art, and spending time with family and friends.