Social media KPIs are indicators that enable you to measure whether you are making progress towards meeting specific goals for a social media campaign and to determine your social media ROI. Social KPIs help you define success and evaluate the performance and benefits of social media efforts. Some examples include Audience Growth Rate, Share of Voice, Engagement-to-Reach Ratio, Cost-Per-Click, and Net Promoter Score.
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About the Author: Carmen Yeung
As a marketing associate at Synthesio, Carmen creates content related to social intelligence and marketing by making connections between Synthesio's software and real-world applications. She also works to monitor and optimize Synthesio's social platforms. Outside of work, she enjoys reading, dabbling in art, and spending time with family and friends.