These are automated software tools or managed services that enable you to gather and track mentions of selected topics and keywords from across print, radio, broadcast, and social media. Social media monitoring tools are used to collect and aggregate mentions of keywords on social sources, which includes social networks, forums, online reviews, and blogs.
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About the Author: Carmen Yeung
As a marketing associate at Synthesio, Carmen creates content related to social intelligence and marketing by making connections between Synthesio's software and real-world applications. She also works to monitor and optimize Synthesio's social platforms. Outside of work, she enjoys reading, dabbling in art, and spending time with family and friends.