What are social analytics tools?
These are software applications used to collect baseline metrics and process data gathered from social channels including social networking services and media-sharing platforms. They are used by social media managers, PR and communications professionals, marketing agencies, customer support teams, product managers, journalists, academics, and political groups to extract useful insights from social media data.
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As a marketing associate at Synthesio, Carmen creates content related to social intelligence and marketing by making connections between Synthesio's software and real-world applications. She also works to monitor and optimize Synthesio's social platforms. Outside of work, she enjoys reading, dabbling in art, and spending time with family and friends.