This refers to unexpected knowledge or actionable intelligence about your brand, products, consumers, competitors, and target audiences obtained using social listening technology. Social listening software is used to collect and aggregate key metrics and brand mentions from various social media sources and to analyze social data, thereby extracting insights that can be used to better understand your customers and competitors, improve your products and services, create more engaging content, optimize your marketing campaigns, and more.
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About the Author: Carmen Yeung
As a marketing associate at Synthesio, Carmen creates content related to social intelligence and marketing by making connections between Synthesio's software and real-world applications. She also works to monitor and optimize Synthesio's social platforms. Outside of work, she enjoys reading, dabbling in art, and spending time with family and friends.