These platforms bring together social listening software with other related tools and services, which may include technology used for audience analysis, brand monitoring, crisis management, and trend detection. They enable you to track brand health, learn about your online audience, uncover customer frustrations, identify influencers, evaluate the impact of marketing campaigns, carry out competitor benchmarking, and detect emerging trends and crises.
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About the Author: Carmen Yeung
As a marketing associate at Synthesio, Carmen creates content related to social intelligence and marketing by making connections between Synthesio's software and real-world applications. She also works to monitor and optimize Synthesio's social platforms. Outside of work, she enjoys reading, dabbling in art, and spending time with family and friends.