Social listening tools refers to software that is used to capture, monitor, and analyze online conversations about a company, a specific topic, a firm’s competitors, and/or other relevant themes. More specifically, these tools collect mentions of specified keywords or phrases from social networks, posts and comments on blogs, forums, and other websites where user-generated content is made public.
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As a marketing associate at Synthesio, Carmen creates content related to social intelligence and marketing by making connections between Synthesio's software and real-world applications. She also works to monitor and optimize Synthesio's social platforms. Outside of work, she enjoys reading, dabbling in art, and spending time with family and friends.