These are software tools used to process and extract actionable insights from social media data for the purpose of supporting decision-making. By applying data science to information gathered from social channels, organizations can identify meaningful patterns and trends that might have been overlooked and find answers to pressing business questions.
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About the Author: Carmen Yeung
As a marketing associate at Synthesio, Carmen creates content related to social intelligence and marketing by making connections between Synthesio's software and real-world applications. She also works to monitor and optimize Synthesio's social platforms. Outside of work, she enjoys reading, dabbling in art, and spending time with family and friends.