Impressions is the number of times a post or other piece of content is displayed to users of a social networking service. This is a common metric used to analyze social media data and is typically referred to alongside reach, a metric showing you the number of unique users exposed to a piece of content. Impressions and reach are metrics useful for measuring brand awareness.
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About the Author: Carmen Yeung
As a marketing associate at Synthesio, Carmen creates content related to social intelligence and marketing by making connections between Synthesio's software and real-world applications. She also works to monitor and optimize Synthesio's social platforms. Outside of work, she enjoys reading, dabbling in art, and spending time with family and friends.