What are social media KPIs?
Social media KPIs are key performance indicators used to determine whether an organization or a department within an organization is making progress towards meeting particular social media goals. These goals may include increasing their number of followers on social networks, attracting more traffic to a website, or generating leads.
Share This Story, Choose Your Platform!
As a marketing associate at Synthesio, Carmen creates content related to social intelligence and marketing by making connections between Synthesio's software and real-world applications. She also works to monitor and optimize Synthesio's social platforms. Outside of work, she enjoys reading, dabbling in art, and spending time with family and friends.