These help you measure variables such as reach, engagement, and conversions and are used to assess the performance of social media campaigns and measure the ROI of social media efforts. You can use social media monitoring tools to collect and track these metrics over time in order to evaluate your progress towards meeting specific marketing goals and to inform your overall social media strategy.
Share This Story, Choose Your Platform!
About the Author: Carmen Yeung
As a marketing associate at Synthesio, Carmen creates content related to social intelligence and marketing by making connections between Synthesio's software and real-world applications. She also works to monitor and optimize Synthesio's social platforms. Outside of work, she enjoys reading, dabbling in art, and spending time with family and friends.