These are software solutions used to collect various social media metrics such as Reach and Engagement Rate and track conversations about a brand, product, service, and other keywords on social channels or sites where user-generated content is made publicly available. Depending on the tool, the sources monitored may include social networking services, media-sharing services, blogs, discussion forums, customer reviews, and news media.
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About the Author: Carmen Yeung
As a marketing associate at Synthesio, Carmen creates content related to social intelligence and marketing by making connections between Synthesio's software and real-world applications. She also works to monitor and optimize Synthesio's social platforms. Outside of work, she enjoys reading, dabbling in art, and spending time with family and friends.