These vary from demographic characteristics, variables like age group, gender, or family status, to psychographic characteristics, which may include shared interests, attitudes, hobbies, and values. Other types of insights are behavioral. Some examples would be online purchasing behavior, media consumption patterns, and travel destinations.
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About the Author: Carmen Yeung
As a marketing associate at Synthesio, Carmen creates content related to social intelligence and marketing by making connections between Synthesio's software and real-world applications. She also works to monitor and optimize Synthesio's social platforms. Outside of work, she enjoys reading, dabbling in art, and spending time with family and friends.