What are some methods used for market research?
The most common methods used to carry out market research are surveys, which are relatively inexpensive and the most widely known and used method, interviews, which are useful for exploratory research, focus groups, which can be expensive but are an excellent way to get detailed feedback from consumers about a particular product or service, and direct observation.
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As a marketing associate at Synthesio, Carmen creates content related to social intelligence and marketing by making connections between Synthesio's software and real-world applications. She also works to monitor and optimize Synthesio's social platforms. Outside of work, she enjoys reading, dabbling in art, and spending time with family and friends.