It is used to evaluate the performance of social media and digital marketing campaigns, identify and assess the impact of influencers, profile and segment target audiences, monitor and manage a brand’s online reputation, detect and manage crises, conduct market research and trend analysis, obtain competitive intelligence, and more.
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About the Author: Carmen Yeung
As a marketing associate at Synthesio, Carmen creates content related to social intelligence and marketing by making connections between Synthesio's software and real-world applications. She also works to monitor and optimize Synthesio's social platforms. Outside of work, she enjoys reading, dabbling in art, and spending time with family and friends.