What are some use cases for social listening?
It is used to evaluate the performance of social media and digital marketing campaigns, identify and assess the impact of influencers, profile and segment target audiences, monitor and manage a brand’s online reputation, detect and manage crises, conduct market research and trend analysis, obtain competitive intelligence, and more.
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As a marketing associate at Synthesio, Carmen creates content related to social intelligence and marketing by making connections between Synthesio's software and real-world applications. She also works to monitor and optimize Synthesio's social platforms. Outside of work, she enjoys reading, dabbling in art, and spending time with family and friends.