Competitive benchmarking helps firms better understand the strengths and weaknesses of their practices or processes, identify opportunities for improvement and innovation, strengthen strategic planning and decision making, reduce spending, increase revenue, boost customer satisfaction, and gain a competitive advantage.
Share This Story, Choose Your Platform!
About the Author: Carmen Yeung
As a marketing associate at Synthesio, Carmen creates content related to social intelligence and marketing by making connections between Synthesio's software and real-world applications. She also works to monitor and optimize Synthesio's social platforms. Outside of work, she enjoys reading, dabbling in art, and spending time with family and friends.