What are the benefits of social listening tools?
They can help you increase brand awareness and engagement on social channels, inspire content and product development, improve the performance of your social media and digital marketing campaigns while reducing ad spend, manage crises more efficiently and effectively, and provide more attentive support to your customers on social networks.
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As a marketing associate at Synthesio, Carmen creates content related to social intelligence and marketing by making connections between Synthesio's software and real-world applications. She also works to monitor and optimize Synthesio's social platforms. Outside of work, she enjoys reading, dabbling in art, and spending time with family and friends.