By enabling companies to identify meaningful patterns and trends in social data, it helps companies make informed decisions in areas ranging from product development to public relations. Social media data analysis can help companies better understand the needs and expectations of their customers, improve the efficiency of customer service and market research carried out on social channels, invest smarter in product development and marketing, increase their competitive intelligence, and demonstrate their social media ROI.
Share This Story, Choose Your Platform!
About the Author: Carmen Yeung
As a marketing associate at Synthesio, Carmen creates content related to social intelligence and marketing by making connections between Synthesio's software and real-world applications. She also works to monitor and optimize Synthesio's social platforms. Outside of work, she enjoys reading, dabbling in art, and spending time with family and friends.