Audience analysis used for online communication purposes can be divided into three types: demographic, which deals with socio-economic factors such as education level or household income; psychographic, which is concerned with the shared values, attitudes, and opinions of a target group; and, behavioral, which may focus on activities such as online purchasing behavior or media consumption patterns.
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As a marketing associate at Synthesio, Carmen creates content related to social intelligence and marketing by making connections between Synthesio's software and real-world applications. She also works to monitor and optimize Synthesio's social platforms. Outside of work, she enjoys reading, dabbling in art, and spending time with family and friends.