The three types of trends most relevant to brands are social, consumer, and industry. Social trends represent large-scale changes in human behavior or trends affecting the majority of society. These might be referred to as megatrends and can be used to describe how the overall social landscape is evolving over time. Consumer trends, on the other hand, are driven by the values, preferences, and needs of individual consumers. Industry trends represent the ways that companies react to social and consumer trends, or new products, services, and ways of operating that result from brands responding to trends in their environment.
Share This Story, Choose Your Platform!
About the Author: Carmen Yeung
As a marketing associate at Synthesio, Carmen creates content related to social intelligence and marketing by making connections between Synthesio's software and real-world applications. She also works to monitor and optimize Synthesio's social platforms. Outside of work, she enjoys reading, dabbling in art, and spending time with family and friends.