The key features of sentiment analysis are that it can be automated, enabling near real-time analysis of datasets. It is also scalable, making it possible to rapidly process large volumes of data in a short amount of time. And finally, it uses consistent criteria to reduce errors and improve the accuracy of results.
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About the Author: Carmen Yeung
As a marketing associate at Synthesio, Carmen creates content related to social intelligence and marketing by making connections between Synthesio's software and real-world applications. She also works to monitor and optimize Synthesio's social platforms. Outside of work, she enjoys reading, dabbling in art, and spending time with family and friends.