- Exploratory, which is used to obtain contextual information about a market research problem
- Descriptive, or research that is used to identify answers to a specific research question
- Causal, which is used to explain why a change in one market variable leads to change in another
- Predictive, or research that has the goal of forecasting specific market trends
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About the Author: Carmen Yeung
As a marketing associate at Synthesio, Carmen creates content related to social intelligence and marketing by making connections between Synthesio's software and real-world applications. She also works to monitor and optimize Synthesio's social platforms. Outside of work, she enjoys reading, dabbling in art, and spending time with family and friends.