Which metrics are most important for an organization will depend on your particular business model and current goals for social media. If improving brand awareness is most important to you, you’ll want to monitor metrics such as Impressions and Total Reach. Or, if increasing conversions is a higher priority, you’ll want to focus on Click-Through Rate and Conversions Completed.
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About the Author: Carmen Yeung
As a marketing associate at Synthesio, Carmen creates content related to social intelligence and marketing by making connections between Synthesio's software and real-world applications. She also works to monitor and optimize Synthesio's social platforms. Outside of work, she enjoys reading, dabbling in art, and spending time with family and friends.