Which social media metrics will be relevant for tracking your social media ROI depend on what you’re trying to achieve—your particular goals and business objectives. If your primary goal is to increase brand awareness, you will want to focus on the total number of mentions your brand or campaign receives or the number of times a piece of content has potentially been seen by users. If your goal is to boost engagement, you will focus more on the number of shares or comments on a post, for example.
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About the Author: Carmen Yeung
As a marketing associate at Synthesio, Carmen creates content related to social intelligence and marketing by making connections between Synthesio's software and real-world applications. She also works to monitor and optimize Synthesio's social platforms. Outside of work, she enjoys reading, dabbling in art, and spending time with family and friends.