This refers to the process of collecting information from a group representing your target audience and then using that information to detect meaningful patterns in order to obtain actionable insights that you can use to better communicate with that audience. This can involve the use of traditional market research tools like surveys and focus groups or the use of digital tools to investigate the demographic, psychographic, and/or behavioral characteristics of your target audience.
Share This Story, Choose Your Platform!
About the Author: Carmen Yeung
As a marketing associate at Synthesio, Carmen creates content related to social intelligence and marketing by making connections between Synthesio's software and real-world applications. She also works to monitor and optimize Synthesio's social platforms. Outside of work, she enjoys reading, dabbling in art, and spending time with family and friends.