As a performance measurement, ROI can be used to evaluate the profitability or success of a firm’s investments in social media. By measuring social media ROI, teams can objectively assess the impact of social media campaigns and sponsorships, provide evidence of the success of social media initiatives, justify expenditures on social channels, and find the most efficient way to obtain the most value from social media efforts.
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As a marketing associate at Synthesio, Carmen creates content related to social intelligence and marketing by making connections between Synthesio's software and real-world applications. She also works to monitor and optimize Synthesio's social platforms. Outside of work, she enjoys reading, dabbling in art, and spending time with family and friends.