It refers to the use of technology to aggregate various engagement, reach, and other metrics from across social channels, collect and analyze mentions of specified keywords, such as a brand or product name, on the social web, and obtain actionable social listening insights. Social analytics enables enriching, sorting, and filtering of mentions, allowing users to quickly find the conversations and people most important to their brand.
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About the Author: Carmen Yeung
As a marketing associate at Synthesio, Carmen creates content related to social intelligence and marketing by making connections between Synthesio's software and real-world applications. She also works to monitor and optimize Synthesio's social platforms. Outside of work, she enjoys reading, dabbling in art, and spending time with family and friends.