This is when a user or publication writes, says, or posts something, which could be an image or video, about your brand, your products, or your services on social networks, media sharing platforms, forums, and blogs or in customer reviews or the news media. Brand monitoring software is used to monitor, track, and analyze brand mentions.
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About the Author: Carmen Yeung
As a marketing associate at Synthesio, Carmen creates content related to social intelligence and marketing by making connections between Synthesio's software and real-world applications. She also works to monitor and optimize Synthesio's social platforms. Outside of work, she enjoys reading, dabbling in art, and spending time with family and friends.