Put simply, the higher the ROI, the better—the better the return on your investment. What is considered a good ROI ratio, however, will differ depending on one’s cost structure, industry, and the current market demand for your product or service. There simply isn’t a golden ROI ratio for all use cases.
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About the Author: Carmen Yeung
As a marketing associate at Synthesio, Carmen creates content related to social intelligence and marketing by making connections between Synthesio's software and real-world applications. She also works to monitor and optimize Synthesio's social platforms. Outside of work, she enjoys reading, dabbling in art, and spending time with family and friends.