Brand health is a measure of how well your brand reflects your core values, supports your business strategy, and connects with consumers or online audiences. If your brand is healthy, consumers are well aware and in favor of your brand. They like and engage with your content online and would likely recommend your brand to people they know. Brand health can be measured using metrics such as Share of Voice, Follower Growth, Engagement Rate, Net Promoter Score, and Social Reputation Score.
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About the Author: Carmen Yeung
As a marketing associate at Synthesio, Carmen creates content related to social intelligence and marketing by making connections between Synthesio's software and real-world applications. She also works to monitor and optimize Synthesio's social platforms. Outside of work, she enjoys reading, dabbling in art, and spending time with family and friends.