What is a social insights report?
It is a way of interpreting social media data, extracting meaningful insights from the data, and explaining the insights discovered. It can be used to answer specific business questions using social data, questions such as: How is my brand perceived online? Who is my target audience? What are the trends currently impacting my market?
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As a marketing associate at Synthesio, Carmen creates content related to social intelligence and marketing by making connections between Synthesio's software and real-world applications. She also works to monitor and optimize Synthesio's social platforms. Outside of work, she enjoys reading, dabbling in art, and spending time with family and friends.