What is a social listening case study?
It is an example of how an organization used or is using social listening to support their own workflows, clients, and/or decision making. A social listening case study illustrates the benefits that can be achieved by using a social listening tool and may help other firms better understand how they can use the same technology for their own business objectives.
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As a marketing associate at Synthesio, Carmen creates content related to social intelligence and marketing by making connections between Synthesio's software and real-world applications. She also works to monitor and optimize Synthesio's social platforms. Outside of work, she enjoys reading, dabbling in art, and spending time with family and friends.