It is a plan of action that helps you focus your social listening efforts on the areas that matter most to your business. By encouraging you to define specific objectives and use cases, a social listening strategy can help you find the most suitable social listening tool for your needs, make smarter decisions, evaluate your progress, and get the most value from your social listening program.
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About the Author: Carmen Yeung
As a marketing associate at Synthesio, Carmen creates content related to social intelligence and marketing by making connections between Synthesio's software and real-world applications. She also works to monitor and optimize Synthesio's social platforms. Outside of work, she enjoys reading, dabbling in art, and spending time with family and friends.