What is a social listening tool?
It is a software application that uses scrapers and data-science algorithms to automate data gathering, data analysis, and data enrichment. It makes it easier for firms to collect metrics from multiple social media platforms, gather and analyze mentions of specified keywords from across social channels, and filter and curate social conversations in order to extract useful social listening insights.
Share This Story, Choose Your Platform!
As a marketing associate at Synthesio, Carmen creates content related to social intelligence and marketing by making connections between Synthesio's software and real-world applications. She also works to monitor and optimize Synthesio's social platforms. Outside of work, she enjoys reading, dabbling in art, and spending time with family and friends.